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New Product Introduction in Seven Steps – The Beginning
This post kicks off a seven part series on New Product Introduction. Here we will be introducing the concepts. How many failed Kickstarters are out there that couldn’t raise enough cash to make their project into a shelf-worthy product? How many more failed to deliver or even went bankrupt right after because they couldn’t afford to build a second round? It’s not just the...
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Advanced Uses of the SPI Interface
The SPI interface has become as ubiquitous in embedded design as the UART or ADC. This is for good reasons as the SPI protocol has a number of great advantages. It is these advantages that we will talk about today and how to best utilize them in your design. Advanced uses of the SPI interface If you are just getting started with the SPI...
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The Power of the Lunch Table
Time for your annual review! As a new engineer, it may be understandable to think that your merits and promotions will be based on your work alone. Makes sense. That’s how it worked in school, and seems like an objective way to attain your worth to the company. The reality is, how much you are liked could influence your position within the company more...